Social listening is the biggest challenge most CXOs are grappling with in order to make sense of the paradigm shift happening in marketing. In the early phase, traditional moved to digital and thereafter to social. And social monitoring throws up big data which only an experienced technology vendor can interpret and offer insights about user preferences related to a particular product or service.
Getting it right on social media can translate into lead generation, more enquiries for your product or service and higher demand pull at the retail level.
Caelus’ advanced social listening practice helps you with up-to-the minute web analytics and reporting to measure your brand’s social media performance coupled with content propagation across social media platforms. Detailed reports are generated outlining the increase in popularity by measuring the number of organic likes on the social media pages of brands and taking charge of their online reputation.
Till now, our expertise has been availed by corporate, non-profits, institutions, governments in order to raise awareness about an event, cause or create the right buzz about their brand and its objectives. Connecting with audiences in a forever connected world is important and that’s where Caelus’ social monitoring expertise comes in handy. Our solutions will let you see the face of the consumer and keep your ears to the ground offering you up-to-the minute updates about how your brand is faring in the social media space.